DKM has now cancelled the DKM 2020 trade fair, which was planned for the end of October in Dortmund. DKM is thus following other events such as the BIS20 – BankingCheck & eKomi Awards, the OMR or the Dmexco in its decision. The reason for this step lies in the still critical situation around Covid-19. Instead of the trade fair, DKM is now organising a digital DKM for 4 days, from 26 to 29 October 2020, under the motto “digital.persönlich”.
Reasons for the cancellation of DKM 2020
The organisers of the DKM consider the current conditions for holding trade fairs to be incompatible with the planned event. There is also a not inconsiderable risk that a ban on major events could be imposed as the number of infections increases. This definitely leads to a high risk and makes planning difficult. Against this background, the cancellation of the trade fair is an understandable decision.
DKM Digital – What is on offer
DKM sees itself as the leading trade fair for the finance and insurance industry. Basically, the relation to the topic of insurance is very strong and so there has been a lot of content for insurtechs for several years. However, numerous Fintech topics are also becoming increasingly important. At the now scheduled digital trade fair, digital tools will be offered, which will continue to enable the trade fair character. The tools should, for example, enable online participation in discussions. In addition, a matchmaking tool is to find interesting discussion partners. Under the slogan “digital handshake”, digital conversations and also the direct exchange between several participants will be made possible. The Insurtech zone will probably also be there again, which aims to bring the classic insurance world closer to the digital start-ups from the Insurtech scene.
A purely digital event is likely to be a completely new experience for many classic trade fair visitors. It remains to be seen whether the digital concept will fulfil the goals set right from the start. Nevertheless, we are very excited about the event and especially about the matchmaking tool on offer.